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Writer's pictureChristal Marshall

What should I charge? Starting a Business 101


You just started your business! Congrats!





Now what do you charge?



When you’re first starting out in your business, it’s very tempting to look at other peoples’ accounts or pages to see how to start your price range.





No. Don’t do it.


Never, ever base you pricing based on other people’s work.


Okay so, then how about you charge what YOU as a customer would pay? Or what you think a good price range your average client would pay?





Nope. Then you will attract low-balling clients who can’t even pay deposits and show up on time- personal experience!




First sit down think about what you need



Write down all of your bills. Write down all of your business expenses:




taxes


Fees


Website(s)


Marketing


ads


Savings


Insurance


Building costs


Utilities


Equipment costs


Gas/travel


Your take home income


Etc.


Determine how much per month you will need to being in to meet those goals.





And determine how many shoots, clients, or contracts you will need in order to meet those goals per month.





Then Think about any other work that you’re doing to prep for the client or work for the client after you actually show up to do the service.




For example, if you’re photographer been working with a client for an hour is one thing but editing and packaging and making products with a client could take a whole weeks worth of work!





Factor that in as well in your cost of doing business



See the charge below on how it all breaks down



Now when you sit down with all of your bills you think to yourself that charging someone a very small rate to do something but only get around five dollars an hour with all the work and the travel time and the prep time it takes to do this job.




5 dollars an hour? You can work in McDonald’s for more money.



Charge your worth.




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💻Take your photo business from part time to a full time hustle!


Want to actually make money being a photographer?


Have you invested thousands in your gear and business to have little to no leads?


It seems like everybody else is getting bookings but you?


❤️I'm completely self-taught

Plus I'm a stay-at-home mom... but yet I stay busy all year round... how do I do it?



Getting your calendar booked up is less about your actual knowledge and skill and more about your marketing know-how. You know you’ve seen some pretty crazy photographers and you’re wondering how they are getting the bookings in you’re not!


✅ learn from my 11 years of business and how I was able to build it while staying home with my kids full-time. We’ve been featured over 70+ times, won five awards and shot over 55+ weddings plus we stay busy year-round- how do we do it?



❤️ I live in a very highly saturated urban environment with thousands of photographers in my radius- yeah it hasn’t stopped me from growing my brand!


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